I have worked with Trade and Lateral for many years and would highly recommend them.
214% increase in user engagement, tripling active sessions over 12 months for a global tax advisory firm.
More Leads & More Customers
Rank on Google.
Drive Organic Traffic.
59% traffic lead over closest competitor over 12 months
63% growth in organic search traffic
From deep-level technical audits to continuous on-page optimization, we handle your complete search presence so you can outrank your rivals and capture your market.
Everything Included in Your Monthly SEO Package
1. Technical SEO & Speed
- Continuous SEO Audits: Initial deep-dive health check followed by monthly scans to find and fix ranking bottlenecks.
- Speed & Performance Tuning: Optimization to make pages load instantly, satisfying both Google and your visitors.
- Technical Repairs: Immediate fixes for security issues, broken indexation paths, and layout glitches.
- On-Page Optimization: Clean-up of messy title tags, missing image alt text, and broken header hierarchies.
2. Keyword & Content Strategy
- High-Intent Keyword Mapping: Target research using advanced tools to find terms your actual buyers are searching for.
- Content Restructuring: Clear page layouts designed to be readable for search engines and high-converting for users.
- Ongoing Content Tuning: Strategic optimization of text, headers, and media across new and existing pages to maximize rankings.
4. Competitor & Rank Tracking
- Keyword Monitoring: Monthly tracking showing exactly where your target keywords sit inside Google’s top results.
- Hidden Opportunity Discovery: Regular analysis to uncover accidental search terms you are ranking for, revealing quick traffic wins.
- Competitor Intelligence: Continuous tracking of rival traffic, keyword gaps, and strategy shifts to help you outrank them.
5. Transparent Analytics & Reports
- Google Analytics & Search Console Setup: Tracking of search impressions, clicks, user origins, and behavior.
- Jargon-Free Monthly Reports: Plain-English monthly performance breakdowns paired with a clear action plan for the next month.
Our 6-Step SEO & Website Management Process
1. Inbound SEO Audit
We analyze your current website traffic and identify structural errors that are blocking your visibility on Google.
2. Keyword Research & Strategy
We pinpoint the exact search terms your buyers use, building a targeted roadmap to capture high-value traffic.
3. Website Optimization
We clean up your website code, optimize page titles, and fix on-page layouts to make your site search-engine-ready.
4. Content Generation
We write and deploy optimized content tailored to attract fresh, highly qualified business leads.
5. Continuous Tracking & Reporting
We monitor your Google Analytics and search impressions, delivering transparent data updates every single month.
6. Forward Planning & Iteration
We deliver a clear, actionable strategy blueprint for the coming month, then immediately reset the loop by scanning your site for fresh opportunities.
Plus: Full-Service WordPress Protection Included
Unlike standard SEO agencies, we are web design experts. We actively manage your WordPress software updates, security firewalls, and daily cloud backups so your site stays fast, safe, and bug-free without losing critical search rankings.
What People are Saying
“Always professional, quick turn around, and a high level of expertise.”
Shannon Ambrose
LexisNexis
“I cannot recommend them highly enough!”
Trade and Lateral, led by Michelle Fouche, is customer-focused, takes time to offer advice, and is super efficient in executing any project.
Lorna Gourlay
Platinum Marketing
“Dealing with Michelle has been an absolute pleasure.”
From the very first meeting I knew that I was in capable hands. Her professionalism and complete passion for what she does is apparent and reflects clearly through her work. Michelle presented cutting edge and fresh ideas to take our marketing campaign to the next level. It is evident that she cares about her clients and ensures that every piece of work she presents is of the highest standard. She remains on the ball throughout the entire process, always patiently answering questions and providing expert guidance and advice. I would have no hesitation recommending the services of Trade and Lateral and Michelle as she is professional, friendly and extremely efficient.
Clynton McMaster
C. Steinweg Logistics (Pty) Ltd
“Trade and Lateral has been an absolute game-changer.”
Working with Michelle and the team at Trade and Lateral has been an absolute game-changer for Skylighter Fireworks. From the outset, they provided a fresh, modern redesign that truly reflects our brand, coupled with a strategic SEO approach that has significantly boosted our online visibility.
Their expertise and ongoing support across our multiple brands have been second to none. Michelle’s attention to detail, responsiveness, and commitment to delivering results have made the entire process seamless. We’ve seen noticeable improvements in our search rankings, user engagement, and overall web performance.
If you’re looking for a team that genuinely understands digital marketing, branding, and SEO, we highly recommend Trade and Lateral. A fantastic experience from start to finish!
Dale Norris
Skylighter Fireworks
“There is so much attention to the smaller details.”
It’s not often that developers have the same attention to detail in implementing a design as a designer. But that’s not the case with Trade Lateral. There is so much attention to the smaller details which is really refreshing. Michelle clearly has a lot of experience in making sure your design doesn’t only look good but works well across every platform and screen.
Isabel Botha
29 Eleven Creative Studio
“Trade and Lateral is an incredible partner to work with.”
Trade and Lateral is an incredible partner to work with. Michelle’s professionalism, attention to detail, and commitment to delivering top-quality results truly sets her apart. She understands the needs of her clients and consistently go above and beyond to ensure success. I highly recommend Trade and Lateral – it’s a pleasure working with such a dedicated and innovative company!
Colette Male
Twine Connect
“I have been using Trade and Lateral for nearly twenty years.”
Their expertise in web design and email marketing has been invaluable to my business. Michelle has designed three websites for me, each one beautifully crafted, highly functional, and tailored to my specific needs. Her attention to detail is incredible, and her professionalism and dedication are truly unmatched.
Beyond web design, Michelle has also managed my marketing campaigns with outstanding results, consistently delivering high ROI. She understands branding, user experience, and digital marketing strategies at an exceptional level. I highly recommend her and her services to anyone looking for a skilled, reliable, and results-driven web designer and marketing expert.
Brett Florens
Brett Florens Photography
“Michelle and the Trade and Lateral team are an excellent extension of my business.”
Michelle was able to offer strategic and constructive feedback on my website, designed a site I love, and answered all my questions about SEO, website strategy, what to do and how to do it! I really recommend working with them.
Enid Smith
YourCFO
“Michelle is professional and driven, and gets things done.”
She encourages clients to be honest about their preferences – without getting fazed. She respectfully drives to get the project completed, which is exactly what a busy professional needs in a working day full of competing priorities.
Charles Webster
Charles Webster Music
“Trade and Lateral provides first class service delivery and design.”
The attention to detail is unmistakable and it is clear that client satisfaction is always a top priority. The quality and calibre of work have constantly exceeded my expectations.
Yosheni Naidoo
LexisNexis South Africa
“Fantastic, efficient, and concise care.”
She professionally walked us through some tricky website issues, and didn’t rest until our website was restored to it’s former glory.
Lauren Mitchell
Express Marketing
“Michelle is an absolute expert in her field.”
The team at Trade and Lateral are super efficient, helpful and strategically minded.
Jason Ross
The Centre for Purposeful Living
“What a joy to work with!”
I’ve been collaborating with Michelle and her team for a little while and have had a brilliant experience on everything we worked on together. Michelle is super professional, knowledgeable and efficient. I would highly recommend her as her attention to detail and knowledge combined make her an invaluable asset on any web project.
Garth Jemmett
We Explain Stuff
“Michelle knows what she’s doing.”
She is really clear on what is possible, has insight as to what will appeal to which target audience, and is a great implementer of her strategies. She’s delivered quickly and efficiently every time we’ve asked. And most importantly, we feel truly heard when discussing our briefs: she hears the objectives, provides the right solutions to achieve those outcomes, and takes us on the journey with clear communication.
Bart Kurek
Fourways Aesthetic Centre
Answers to Your SEO Questions
Generally, you will start seeing noticeable movement in search rankings and organic impressions within 3 to 6 months. SEO is a long-term compound investment rather than an overnight fix.
The exact timeline depends entirely on your industry competition, the current health of your website code, and how quickly Google indexes our technical updates.
No honest agency can guarantee a #1 spot because Google updates its search algorithm constantly, and no one controls their platform.
However, we do guarantee industry-standard optimization, technical code compliance, and measurable organic traffic growth. Our focus is ranking you for high-intent keywords that bring in actual buyers, not just random clicks.
Pay-Per-Click (PPC) ads give you instant visibility at the top of search results, but traffic stops completely the second you stop paying for ads.
SEO takes longer to set up but builds a permanent digital asset. Once your WordPress website ranks organically on page one, it generates highly targeted leads 24/7 without you paying for every individual click.
Google evaluates user experience very strictly through metrics called Core Web Vitals. If your website code is messy, slow to load, or hard to navigate on a phone, Google pushes your site down the search results.
Because we understand both design and technical SEO, we build fast, clean layouts that satisfy Google’s crawlers and keep visitors on your page longer.
You receive a plain-English, jargon-free summary detailing your website’s performance.
We track changes in search impressions, click-through rates, and your positions for targeted keywords.
Most importantly, we show you active user behavior data – like form submissions and quote requests – alongside our step-by-step action plan for the coming month.