On-page SEO definitions are important to understand so you can optimize your meta data and other information on each of your website pages.
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10x Content
Content that is at least ten times better than the current top-ranking result for the target keyword.
Alt Text
Alt text (alternative text) is the text description of an image on a web page. Screen readers and search engines both use alt tags so they’re very important for SEO.
Anchor Text
Anchor text is the visible, clickable text of a hyperlink. Example: Here is my sentence and this is my anchor text (that links to this page for reference). Anchor text should always match the page it is linking to. Google uses anchor text to understand the content of the linked page.
Breadcrumb Navigation
Breadcrumb navigation is an internal linking system on your website. They give users and search engines a clear trail to follow around your site. Breadcrumbs enhance user experience AND help Google to make sense of your website.
Canonical URL
A canonical URL is a URL that Google sees as the “master” version of a set of duplicate or near-duplicate pages.
External Link
This is a link on your website that points to another website. (Also called an Outbound Link.)
H1 Tag
This is a coding method used to demonstrate to Google which part of the text on your page is the heading, and therefore the most important. You need one H1 tag on every page (and ONLY one!!). There are general guidelines you should follow to best optimize this tag for search engines.
Header Tags
These are tags like the H1 tag, but they can range from H1 to H6. They are used to highlight headings and subheadings on your web page. These headings are usually used in descending order of importance from H1 to H6. It’s important to structure your page content with the correct header tags in descending order. This tells users and search engines which content is important, and how important it is on the page.
Inbound Link
This is a link from another site that links to your website – i.e. the link is inbound to your site.
Internal Link
This is a link from one page of your website to another page, also on your website.
Keyword Density
The keyword density tells us how frequently a keyword is used within a piece of content, relevative to the content’s word count. Using too many keywords in one piece of content is called ‘keyword stuffing’. This is bad for your SEO.
Keyword Stuffing
As referenced above, keyword stuffing is repeating the same keywords (or similar phrases) in your content to try to manipulate search rankings. This is very bad for your SEO and should be avoided!
Meta Description
This is the short description that a search engine displays under your link that tells users what your link is about. This meta tag is no longer as important as it used to be to get your page to rank. However, it’s very important to optimize this carefully to entice searchers to click on your link.
Orphan Page
This is a page that has no links pointing TO it from other pages on your website. (i.e. This means that no internal links on your website point to this page.)
Please use these links to learn more about SEO definitions like:
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