Understanding off-page SEO definitions will help you build an off-site strategy to boost your SEO and search rankings.
Off-page SEO includes the strategies and actions taken OFF or OUTSIDE of your website to improve its search engine ranking.
This type of SEO includes building your reputation and authority through off-site activity. These could be through backlinks, social media mentions, and other external signals. This shows search engines that your site is considered to be useful and valuable. The more valuable your website is, the higher it’s likely to rank on search engines.
Ad Impression
An ad impression is a metric used in online advertising to count the number of times an advertisement is displayed (i.e. seen by a user), regardless of whether it was clicked or not. Example: Google displayed your Google Adwords campaign ad in the search results, but no one clicked it – therefore eyes could have seen it and made but no one clicked it. Other ad campaigns could include Facebook, Instagram, or LinkedIn ads.
Backlinks
Backlinks are links from a page on one website (Website A) to another website (Website B). They are like a vote from Website B to say that Website A has good content, so Website B is telling its users to go there. Search engines analyze the quality of backlinks to estimate how important the page it’s linking to is. Lots of backlinks are great, but you don’t want to collect spammy links. It’s definitely ‘quality over quantity’ for backlinks!
Guest Blogging
Guest blogging is when you write a piece of content that is published on another website’s blog. This is often done in exchange for a follow backlink, which can really boost your SEO.
Link Building
This is the process of getting EXTERNAL or OTHER websites to link to pages on your website. These links are called Backlinks. It can be tricky to get it right and often takes a lot of energy and patience. However, excellent backlinks are worth their weight in gold!
Link Juice
Link juice is the value that one page or website can pass to another page or website through a link. Example: If a major website like The New York Times links to your website, that link will have a LOT of link juice. This tells search engines that this very large, busy site (The New York Times) thinks your website is important. That’s a very strong vote from The NYT and counts for a LOT!
Paid Link
This is a backlink that you pay another website for. Sadly, it’s most common now to have to pay for backlinks, especially good quality ones. High-traffic, high authority websites have realised that backlinks from them are a valuable commodity and can be very profitable for them.
Please use these links to learn more about SEO definitions like:
If there are any more Off-Page SEO definitions or terms that you still don’t understand, please ask us. We’ll answer all your questions!
